Why we do what we do.


Sports culture offers so much to so many, for some, athletics is hope, the best option for success and survival. It’s family tradition, personal passion, and great physical exercise.

Led first by their parents, and eventually by coaches, athletic kids grow up focused almost solely on the physical side of sports. Physical training and the pressure to be the fastest and strongest doesn’t just become an athlete’s sole focus, it becomes the “SOUL” focus.

Sports culture often overpowers other cultures. Coaches, parents, and peers pressure kids to abandon creative pursuits and the arts are often portrayed as weak or for non-athletes.

It’s a stereotype forged by sports culture.

We want to BE LIKE MIKE, but we NEED to be like Michelangelo.


The Team

Ron Johnson - CEO and Co-Founder

  • VCU Fine Arts Professor

  • Former Baseball Player

  • Renowned Artist

  • Pollack Grant Award winner, 2017

  • 15 years in Arts and Education Curriculum / Educator

  • Original works in galleries / exhibitions worldwide

Chris Clemmer - President and Co-Founder

  • Award winning Industrial Designer

  • Eco-Product Designer

  • Social Entrepreneur

  • Former Soccer Player

  • Founder of 2 eco-friendly brands in the consumer goods market

  • 20 years in Consumer Product Design

Dr. David X. Cifu, M.D.

  • Associate Dean of Innovation and System Integration

  • Virginia Commonwealth University School of Medicine

  • Herman J. Flax, MD Professor and Chair

    Department of Physical Medicine and Rehabilitation

  • Senior TBI Specialist, U.S. Department of Veterans Affairs

  • Principal Investigator, Chronic Effects of Neurotrauma Consortium

    U.S. Departments of Defense and Veterans Affairs

Featured News Stories About Us!

Richmond Times Dispatch - Profile Article 7/18/19