Why we do what we do.
Sports culture offers so much to so many, for some, athletics is hope, the best option for success and survival. It’s family tradition, personal passion, and great physical exercise.
Led first by their parents, and eventually by coaches, athletic kids grow up focused almost solely on the physical side of sports. Physical training and the pressure to be the fastest and strongest doesn’t just become an athlete’s sole focus, it becomes the “SOUL” focus.
Sports culture often overpowers other cultures. Coaches, parents, and peers pressure kids to abandon creative pursuits and the arts are often portrayed as weak or for non-athletes.
It’s a stereotype forged by sports culture.
We want to BE LIKE MIKE, but we NEED to be like Michelangelo.
Ron Johnson - CEO and Co-Founder
VCU Fine Arts Professor
Former Baseball Player
Pollack Grant Award winner, 2017
15 years in Arts and Education Curriculum / Educator
Original works in galleries / exhibitions worldwide
Chris Clemmer - President and Co-Founder
Award winning Industrial Designer
Former Soccer Player
Founder of 2 eco-friendly brands in the consumer goods market
20 years in Consumer Product Design
Dr. David X. Cifu, M.D.
Associate Dean of Innovation and System Integration
Virginia Commonwealth University School of Medicine
Herman J. Flax, MD Professor and Chair
Department of Physical Medicine and Rehabilitation
Senior TBI Specialist, U.S. Department of Veterans Affairs
Principal Investigator, Chronic Effects of Neurotrauma Consortium
U.S. Departments of Defense and Veterans Affairs